Qualcomm and Manchester United sign a multi-year deal

Qualcomm and Manchester United sign a multi-year deal

The deal will focus the Snapdragon brand – the platforms power many smartphones, PCs, gaming devices, connected cars, smart wearables and more.  Snapdragon 8 Gen 1 and the Snapdragon 8+ Gen 1 chips are top-end high-performance SoCs. Qualcomm will hope to leverage the wide global followership of the Manchester United brand to further market its chips. This strategic partnership could further establish the Snapdragon brand, although it seems to be ahead of any other competition with the top-notch Snapdragon 8+ Gen 1.

Bringing together the football club with a global provider in technology innovation, the strategic collaboration will create unique events and experiences for Manchester United fans at Old Trafford and around the world, powered by the performance that Snapdragon platforms deliver.

In addition, Qualcomm Technologies will advise Manchester United on planned improvements to mobile connectivity at Old Trafford, which will enhance fans’ experience on match days.

Victoria Timpson, CEO of alliances and partnerships at Manchester United, says “Snapdragon platforms will enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.”

“Manchester United has always pushed boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”

Don McGuire, SVP of Qualcomm Technologies, Inc. and CMO of Qualcomm, says “We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport.”

“We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford.”

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